|
|||
| You may claim your great, new idea by emailing us: info@sky-bolt.com Home How it works More info Contact Us | |||
|
Using Metatags for better Website Marketing by Ginny Stibolt www.sky-bolt.com Meta tags – the hidden information that classifies your site Title: It's your headline. The wording on your title is the most visible set of meta tags. Your title is displayed when a search engine finds that page. Make sure that it provides enough information to serve as a great headline for the content. Keywords: While the importance of the keywords varies depending upon the search engine, it is important that these words and phrases reflect the content of your site. You should always include probable misspellings of your name, your business name or location. You could even include misspellings of keywords and phrases. Each page on your website should have its own list of keywords. Description: Some search engines and directories use the full description when listing your site, but even if they don't, it is your chance to provide your version of what's on that page. Each page on your website should have its own description. How
to create metatags: Here is a view of part of the header for an author's home page. We've included keywords for all her book titles and their characters, various versions of her name, awards she's won and various affiliations. (While this may look hopelessly complex, I promise that it's really more tedious than anything else.) www.luciastclairrobson.com <head> <meta name="keywords" content="Lucia St. Clair Robson, Lucia Robson, Lucia St.Clair, Lucia St. Claire Robson, Lucia Saint Clair Robson, award-winning author, Golden Spur Award, Best Living Western Historical Novelist, Official author website, loosh, historical author, history, historical, historical novels, historic novelist, published writer, Native American, Indians, Ride the Wind, Comanche, Quanah Parker, Naduah, Cynthia Ann Parker, Sam Houston, Tiana Rodgers, Walk in My Soul, Cherokees, trail of tears, Seminole, Osceola, Light a Distant Fire, feudal Japan, Japanese history, Tokaido Road, The Tokaido Road, 47 ronin, Mary's Land, Marysland, Margaret Brent, St. Mary's City, Lord Baltimore, Lord Calvert, Maryland history, Texas history, Mexican American War, Mexican-American, camp followers, Fearless, Fearless: a Novel of Sarah Bowman, Sarah Bowman, Golden Spur Award, Western Writers of America, Lozen, Ghost Warrior, Apache, Geronimo, Forever Texas, an Anthology of Texas History, Revolutionary War, George Washington's spies, Alexander Hamilton, Women spies, Culper Ring, Culper Spy Ring, Spy 355, Shadow Patriots"> <meta name="description" content="Lucia St. Clair Robson, historical novelist - Official author website contains book reviews, excerpts and background information about the books. It also contains personal information and photos."> <title>Lucia St. Clair Robson, historical novelist - Official author website</title> Then the rest of the page information follows - normally you won't have to deal with the HTML code directly except for these three: keywords, description & title. Here are the meta tags for one of her book pages - there is different information on each page. Remember, you may have people hitting this page first so it must make sense and you must include complete navigation to the rest of your pages. (www.luciastclairrobson.com/RidetheWind.htm ) <head> <meta name="keywords" content="Native American, Indians, Ride the Wind, Comanche, Comanches, Quanah Parker, Cynthia Ann Parker, Wanderer, Golden Spur Award, Western Writers of America, Top 100 classic western, Naduah"> <meta name="description" content="Lucia St. Clair Robson, historical novelist - Book page: Ride the Wind - the story of Cynthia Ann Parker and her life as Naduah with the Comanches. Ride The Wind won the Golden Spur Award 1983, voted the top 100 classic westerns of the century in 2000. This page contains reviews, an excerpt and background information about Ride the Wind."> <title>Lucia St. Clair Robson, historical novelist - Ride the Wind - the story of Cynthia Ann Parker and her life with the Comanches</title> Metatags are invisible on your webpages, but they may just make your site visible to a web surfer who is craving for your information. And what good is a terrific website if no one can find it? Ginny Stibolt has a mission to help small businesses maximize their web presence through practical design and good marketing and PR. She's been known to contact perfect strangers to point out errors on their webpages. www.sky-bolt.com If you are looking for content, you may republish this article as long as it's unchanged and includes an active link to the www.sky-bolt.com website. If you use this article, please let us know. If you wish to have an updated article or one with a slightly different slant, please contact us. Thanks very much.
|
|||
|
© Sky-Bolt Enterprises 2001-2004 |
|||
If
you are using FrontPage, you may access the meta tags by choosing the
HTML tab at the bottom of the screen. Some meta tags, like the
Title, are
automatically generated when you start a page, but you need to add others
yourself.